
Labubu vinyl plush dolls started as a small art idea. Now, they are popular all over the world. Their design is inspired by folklore. Collectors are very excited about them. This mix helped Labubu become famous. The brand’s big success is clear in this table:
Metric/Event |
Statistic/Impact |
---|---|
Revenue (2025) |
|
Brand Valuation |
$120 million |
Price Surge (Thailand) |
700% increase |
Resale Value Growth |
24 times higher |
Market Reach |
Southeast Asia, Europe, North America |
Labubu is loved in many countries. Limited editions make them special. There is a strong collector group with 240,000 members. Famous people also talk about Labubu online. These things make Labubu wanted by fans and collectors.
Key Takeaways
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Labubu began as a special art toy in 2015. It became a collectible all over the world because of clever design and stories. The dolls’ style comes from Nordic folklore. This makes them seem magical and different from other toys. Pop Mart worked with celebrities to help Labubu get more fans. This also helped sell more dolls everywhere. The blind box model and limited editions make collecting Labubu dolls exciting. They also make it fun and rewarding. Many collectors and social media talk keep Labubu popular. This helps Labubu stay valuable in many countries.
Origins of Labubu
Labubu Doll Origins
Labubu started as a special toy in designer toys. In 2015, Kasing Lung from Hong Kong made Labubu for the How2Work “Monsters” series. This series had vinyl figures and storybooks with new characters. Labubu was different because it looked odd and had a mysterious feel. At first, only art toy fans and collectors liked Labubu. Not many people knew about Labubu monsters in the beginning, but some fans loved them a lot.
Kasing Lung wanted Labubu monsters to be more than toys. He made stories and pictures to show their world. When Labubu dolls came out, it was a big moment for designer toys. Later, Labubu monsters came in over 300 colors, shapes, and sizes. In 2019, Pop Mart made a deal to sell Labubu worldwide. This helped Labubu monsters become very popular with collectors.
Labubu’s story shows how original characters can become famous in designer toys.
Nordic Folklore Influence
Labubu monsters get ideas from Nordic myths and European fairy tales. Kasing Lung used old stories to help make Labubu’s look and style. Labubu monsters have sneaky faces and elf-like ears like magical creatures in legends. These things make Labubu monsters feel magical and remind people of being kids.
Labubu monsters changed over time because of folklore. Kasing Lung mixed old stories with new ideas to make Labubu monsters. This made Labubu monsters different from other toys. Many fans think Labubu monsters look like the magical creatures from stories they loved as kids.
Labubu Vinyl Plush Dolls Evolution

From Art Toy to Collectible
Labubu vinyl plush dolls started as special designer toys. Kasing Lung made Labubu in 2015. At first, only a few art fans and collectors knew about it. The dolls looked different and had a storybook feel. Later, more people found out about Labubu. It changed from a small art project to a collectible loved worldwide. This happened as Labubu’s style became popular.
Labubu’s growth followed a clear path. New stores opened in many cities. This helped Labubu reach more fans everywhere:
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In 2018, the first store opened in Seoul, South Korea.
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In January 2021, a store opened in Singapore.
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In March 2021, a store opened in Vancouver, Canada.
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In January 2022, a store opened in London, UK.
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In June 2022, a store opened in California, US.
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In September 2022, a store opened in Paris, France.
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In September 2023, a store opened in Thailand.
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In July 2024, a Labubu-themed store opened in Bangkok.
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In July 2024, the 100th store opened in Jakarta, Indonesia.
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In July 2024, a floating store opened in Paris, France.
Labubu grew as more people liked designer toys. Southeast Asia was very important for this growth. Many young people there wanted new collectibles. Higher incomes made it easier to buy Labubu vinyl plush dolls. The brand sold directly to fans, which helped build a strong group.
The numbers show how fast Labubu grew:
Metric |
2023 |
2024 |
Year-over-Year Growth |
---|---|---|---|
Revenue (billion RMB) |
3.04 |
726.6% |
|
Revenue Share (%) |
5.8 |
23.3 |
N/A |
Labubu’s big jump in sales shows it became a top collectible. The blind box model, celebrity support, and viral marketing helped a lot.
Pop Mart Partnership
Pop Mart helped make Labubu vinyl plush dolls famous. In 2019, Pop Mart made a deal to share Labubu with more people. Pop Mart knew a lot about designer toys and collectibles. They used smart marketing and partnerships to make Labubu popular.
Pop Mart used influencers instead of regular ads. For example, Lisa from BLACKPINK posted a photo with a Labubu plush doll. After that, sales went up by 30%. Pop Mart also released new products every week and made limited editions. These ideas kept fans excited to collect more Labubu vinyl plush dolls.
Pop Mart’s work led to more team-ups and new items. Fans could get Labubu figures, plush dolls, and even Labubu clothes. This made Labubu even more liked by collectors and toy fans.
Plush Dolls and Keychains
Labubu vinyl plush dolls got even more popular with plush dolls and keychains. These made Labubu fun and easy to get for all ages. There were over 1.2 million TikTok posts about Labubu plush dolls. There were also 2.1 million Google searches for Labubu. Unboxing videos and fan groups grew fast, showing how much people liked each new collectible.
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Blind box Labubu vinyl plush dolls sold out online very fast.
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Limited edition Labubu drops sold for over $700.
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The blind box model made fans buy more to find rare ones.
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Weekly new releases and limited editions kept fans interested.
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Team-ups and new keychains gave fans more choices.
The blind box model made collecting Labubu vinyl plush dolls fun. Fans did not know which one they would get. Many bought more boxes to find rare ones. This system mixed surprise, rarity, and collecting. Experts say this works well because people like rare things and surprises.
Labubu vinyl plush dolls now have over 300 types. Each plush doll, keychain, and figure adds to Labubu’s world. The brand’s focus on limited editions and cool designs keeps collectors coming back.
Design and Collectibles Appeal

Unique Features of Labubu
Labubu monsters are easy to notice among designer toys. Each Labubu looks different, with over 300 designs made so far. The figures have big eyes, sharp teeth, and fun poses. These things make Labubu monsters easy to remember. Many collectors like Labubu because it feels both playful and grown-up. The brand uses smart ideas, like limited releases and local themes, to make people want them more. For example, the Merlion Labubu keychain is very popular in Singapore. Labubu got even more famous when Lisa from BLACKPINK showed her Labubu plush. Some collectors spend as much as $10,000 each month on Labubu items. This shows how much people want these special collectibles.
Feature Category |
Evidence / Quantifiable Data |
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Sales Performance |
USD 1.4 million revenue on opening day of first Labubu-themed store in Bangkok |
Collector Spending |
Some collectors spend up to $10,000 per month on Labubu dolls |
Demographic Engagement |
Rising popularity among 18-35-year-olds in Malaysia and Indonesia |
Celebrity & Influencer Impact |
Organic endorsement by BLACKPINK’s Lisa significantly boosted brand awareness |
Psychological Drivers |
Emotional connection, nostalgia, community building, and FOMO driven by limited releases and blind box format |
Marketing Strategies |
Strategic scarcity, celebrity partnerships, local market adaptation (e.g., Merlion Labubu keychain in Singapore) |
Market Penetration |
Growing presence through pop-up stores and online platforms across Southeast Asia |
Cultural Impact |
Integration into local fashion scenes and luxury toy market evolution |
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Labubu became popular because of celebrities, cool designs, and a strong fan group.
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The brand makes people want Labubu by making it rare and special.
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Good stories and smart ads help Labubu become a must-have item.
Ugly-Cute Trend
The ugly-cute trend made Labubu monsters sell very well everywhere. Labubu’s look is both cute and a little scary, like a naughty forest elf. This style is different from normal toys, so many fans like it. In 2024, Labubu was Pop Mart’s best-selling character. Pop Mart sold over $700 million in toys like Labubu, which is about 40% of their total sales. The ugly-cute style led to lots of unboxing videos, famous people talking about Labubu, and even extra security at stores because so many people wanted them. This trend shows that collectors love toys that are rare and look different.
Collector Engagement
Collectors are very loyal to Labubu monsters. The blind box system makes fans buy more to find rare ones. Pop Mart’s “The Monsters” series, which has Labubu, made about $410 million in sales. Fans wait in long lines at stores in places like Bangkok and Chicago, and online sales sell out fast. Social media helps a lot, with Labubu getting four times more likes than normal ads. Launches that focus on the fan community make people come back and buy again. Labubu monsters keep collectors interested because they look cool and make people feel good.
Collectibles Market and Culture
Global Popularity
Labubu is now famous all over the world. People see Labubu as both a collectible and a fashion item. Labubu is not just for toy fans anymore. Pop-up shops have opened in big places like Harrods and Milan Fashion Week. On TikTok, there are more than 1.3 million posts with #Labubu. Livestream sales sell out very quickly every day. The blind-box system makes collecting exciting and full of surprises. This makes collectors want to join in. Labubu’s popularity shows that Asian styles are now liked in the West. People in Southeast Asia, North America, and Europe all want Labubu. Pop Mart has opened over 100 stores around the world. This helped Labubu become a popular gift and a sign of today’s culture.
Aspect |
Data / Description |
---|---|
2024 Pop Mart Revenue |
$1.8 billion total |
Labubu & The Monsters Revenue |
$419 million (727% increase from previous year) |
Overseas Revenue Contribution |
38.9% of total revenue |
Overseas Growth |
375% year-on-year growth, especially in Southeast Asia and the U.S. |
Social Media Presence |
Over 1.3 million TikTok posts under #Labubu |
Collector Communities |
Active groups across Southeast Asia, North America, and Europe |
Celebrity Endorsements |
Rihanna, Dua Lipa, Thai celebrities, and royalty |
Fashion & Events |
Presence at Milan Fashion Week 2024, pop-up shops in major cities |
Retail Expansion |
Over 100 stores worldwide |
Sales Model |
Blind-box model driving excitement and FOMO |
Influencer Impact |
30% sales spike in Southeast Asia after Lisa’s post |
Cultural Localization |
Exclusive regional designs (e.g., Merlion Labubu in Singapore) |
Community Engagement |
Facebook groups with 240,000+ members, cosplay, custom outfits |
Strategic Collaborations |
Partnerships with Coca-Cola, One Piece, Louvre, limited editions with high repurchase rates |
Secondary Market |
Some Labubu figures reselling for over $1,000 |

Resale and Counterfeits
Labubu figures keep getting more valuable for collectors. A Labubu blind box costs about $27.99, but rare ones can sell for over $28,000 at auctions. Some secret versions are very hard to find, with only 1 in 1,000 odds. This makes them worth a lot. Online, a Chestnut Cocoa Labubu sold for more than $149 on eBay. The Monsters series made $419 million in 2024, showing how much people want these toys. But there are fake Labubu toys called Lafufus that sell for $10. These fakes look similar but are not as good. They often have bad fur and strange colors. Some people buy Lafufus because they want a Labubu but do not want to pay a lot. Others buy them to feel like part of the collector group. Having fakes around changes how much real Labubu toys are worth and how collectors act.
Collector Community
Labubu collectors have built a strong and busy community. Facebook groups have more than 240,000 members. People share photos, trade toys, and make custom Labubu outfits. Many fans join cosplay events or make their own Labubu art. Famous people like Rihanna and Dua Lipa help make Labubu even more popular. More adults are joining the collector market because they like finding rare toys and seeing their value go up. Labubu mania is still growing and changing the collectible toy world. Labubu is now a sign of creativity and friendship.
Labubu started as an art toy in 2015. It soon became popular around the world. This happened because of smart teamwork, cool designs, and a strong fan group. The table below lists important facts and events:
Key Point |
Description |
---|---|
Origin |
|
Mass Production |
Pop Mart partnership in 2019 |
Design |
Quirky, emotional, and different from typical cute toys |
Collector Community |
Fans share, trade, and showcase on social media |
Resale Value |
Rare figures can resell for over $1,200 |

People of all ages help make Labubu more wanted. Special editions, famous fans, and strong feelings keep people interested. Labubu’s story shows how art, fans, and good ads can change designer toys.
FAQ
What makes Labubu vinyl plush dolls unique?
Labubu dolls are special because they look different. Their design comes from old stories and legends. There are more than 300 kinds of Labubu dolls. Each one looks fun but also a little mysterious. Collectors like the limited editions a lot. The blind box model makes getting a doll a surprise.
How can collectors spot fake Labubu dolls?
Collectors should look for the Pop Mart or Kasing Lung logos. Real dolls use good materials and have clear printing. Fake dolls may have bad stitching or strange colors. Sometimes, fake dolls do not have tags.
Why do Labubu dolls have such high resale values?
Some Labubu dolls are very rare and hard to find. They come out in small groups or as secret editions. Many people want them, but there are not many made. This makes prices go up. Some rare dolls sell for thousands if a celebrity likes them.
How should someone care for a Labubu plush doll?
Tip: Keep Labubu dolls out of sunlight and away from water. Use a soft brush or cloth to clean off dust. Store them in a cool, dry place. This keeps their colors bright and their fur soft.
See Also
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