
You want your collection to stand out with a Limited Edition Appeal. Labubu figures from Pop Mart deliver just that. These toys are limited edition, which adds a special excitement for collectors. Each Labubu design is unique because only a small number are made. Blind box collecting is thrilling—you never know if you’ll get a rare Labubu or another fun figure. The Labubu x Coca Cola collaboration boosts the Limited Edition Appeal, making these toys even more sought after. These figures encourage trading and help collectors form friendships. Think about it: what truly makes a collectible important? Labubu and Pop Mart demonstrate the answer with every new toy.
Every Labubu collectible you get brings you closer to other collectors.
Key Takeaways
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Labubu Coca Cola Figures are hard to find and made in small groups. This makes each collectible special and worth more. The blind box system makes collecting fun and full of surprises. It helps people trade and make a strong group of fans. Labubu and Coca Cola work together to make cool and popular figures. These figures mix art with world culture. Labubu figures use good design and strong materials. They are real art pieces that last long and look nice on shelves. Labubu figures become worth more as time goes on. They are a good choice for collectors who want a smart investment.
Limited Edition Appeal

Scarcity and Exclusivity
You want your collection to be special and rare. Pop Mart knows this and makes Labubu Coca Cola Figures in small amounts. These collectibles are different because not many are made. When you collect Labubu, you join a small group. Only a few people can own these figures, so each one is unique.
Pop Mart makes only a few at a time and surprises fans with new releases. When a new Labubu Coca Cola figure comes out, you must hurry. The official stock sells out fast, and resellers get busy. This shows how exclusive each collectible is. Secret Labubu figures are very hard to find. They show up in just one out of 72 blind boxes. Some collectors spend up to $2,000 to get these rare ones. On the secondary market, secret figures can cost 10 to 20 times more than the original price. This big price jump proves how rare and valuable these items are.
Here’s how Pop Mart’s way of making figures increases demand:
Order Type |
Lead Time |
---|---|
Small batch (under 300) |
7–15 days |
Large orders (OEM/ODM) |
20–30 days |
Mixed/custom packaging |
Up to 35 days |
The Coca-Cola x Labubu series has only 11 winter-themed blind-box figures. This small number makes each one even more wanted. Past sales show that rare and exclusive items go up in value:
Item Description |
Production Quantity |
Original Retail Price |
Secondary Market Price |
Appreciation Factor |
---|---|---|---|---|
“Happiness Factory” 12-inch figure |
500 pieces |
$350 |
Up to $3,200 |
Nearly 10x |
Miniature set (5 figures) |
1,000 sets |
N/A |
High premiums |
N/A |
“World Tour” series (per country) |
2,500 pieces |
N/A |
High premiums |
N/A |
Embroidered denim jacket |
1,500 pieces |
N/A |
High premiums |
N/A |

Collectors like these limited editions because they are rare and can be a good investment. Market surveys show that prices for rare Labubu toys have gone up by as much as 741%. In Southeast Asia, sales went up 478% in 2024. Rare editions like Metallic Labubu and Coca-Cola sets can sell for between £1,000 and over £20,000. You can see how having only a few makes them special and exciting to own.
When you own a Labubu Coca Cola Figure, you have a piece of art that not many people have. That is the magic of being rare and exclusive.
Blind Box Excitement
Pop Mart’s blind-box sales make collecting more fun. Every time you open a blind box, you feel excited. You never know which Labubu figure you will get. This surprise makes you want to collect more. The blind-box system changes supply and demand. It helps people trade and builds a strong collector community.
Blind-box collecting is not just about luck. It is also about the fun experience. You might get a common figure or find a secret Labubu. The chance to get a rare collectible makes every box special. Pop Mart’s plan works well. In 2023, Pop Mart made RMB 6.301 billion, which is 36.5% more than last year. Overseas sales grew by 134.9%. In Southeast Asia, blind-box collectibles have over 80% of the market.

You join a worldwide group of over 50,000 collectors and more than 25 series. Collector events, trading, and social media keep the fun going. The blind-box model makes your brain release dopamine, so each unboxing feels like a prize. This “gambler mentality” makes people buy again and again and feel closer to Labubu.
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Pop Mart’s overseas sales went from 4.1% in 2021 to 29.7% in the first half of 2024.
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Southeast Asia gave 41.1% of revenue with a 478.3% growth in one year.
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In Vietnam, Chinese blind-boxes have over 80% of the market.
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The yearly growth rate in Southeast Asia is expected to be 4.57% from 2024 to 2029.
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Buying blind boxes makes people excited and happy, especially young collectors.
You are not just buying a toy. You are joining something bigger. The blind-box sales model makes collecting Labubu figures full of surprises, friends, and great memories.
Collaboration Impact
Labubu x Coca Cola
You want a collectible that is different from others. The Labubu x Coca Cola team-up gives you this. This partnership brings together Labubu and Coca Cola. When you collect these figures, you get more than a toy. You own a part of something famous around the world. Pop Mart made Labubu into a designer toy that fans everywhere love. Labubu’s fun look and old-school feel mix well with Coca Cola’s global fame. This mix makes a collectible that feels special and important.
When THE MONSTERS COCA-COLA Series came out, it was a big deal. Collectors hurried to buy the holiday designs and the secret chase figure. You feel excited each time you open a blind box, hoping for the rare one. The set has 10 different figures and one secret, so every box is a surprise. Pop Mart keeps prices low, but not many are made, so each one feels rare. You see prices go up quickly. Some rare Labubu figures went from $350 to $3,200 in just a few months. The team even uses digital checks, so you know your toy is real.
You are not just buying a toy. You join something big that mixes art, memories, and fun.
Pop Culture Icon
Labubu is now a pop culture icon. You see Labubu on social media, in clothes, and at collector shows. The Coca Cola partnership made Labubu even more popular. Pop Mart’s new releases made Labubu a must-have for collectors. The #LabubuCoke hashtag has over 500 million views. When you collect these figures, you join a worldwide group.
Pop Mart’s plan works well. The Labubu x Coca Cola series sold out fast and beat sales goals by 300%. Limited edition and special region figures keep you interested. You want to be part of this trend. The designer toy market keeps growing because of these cool partnerships. Labubu started as a simple toy and became a global hit because of teamwork. When you add a Labubu Coca Cola figure to your collection, you own a piece of pop culture history.
Design & Craftsmanship

Artistic Details
You want your collection to be special. Labubu figures have amazing artistic details. Each designer works hard on every toy. You see different faces, fun poses, and cool costumes. These things make each labubu figure a real collectible. When you show them off, your friends notice right away.
Collectors like figures with special features. Vintage styles are popular and bring in over 40% of sales. People like them because they remind them of the past and are rare. New figures are growing fast because of artist-only designs and bold looks. With labubu, you get both old and new styles. The designers get ideas from pop culture, anime, and famous people. This keeps your collection fun and interesting.
Segmentation Category |
Details & Trends |
---|---|
Type |
Vintage styles make up 40.60% of sales in 2023. This is because people like old things and rare toys. New designs are growing fast at 6.6% each year. These have cool looks and are made by artists. |
Collector Demographics |
Serious collectors want limited editions and artist toys. They often buy them at auctions. |
Product Types |
There are toys of made-up characters, famous people, and pop culture stars. Pop culture makes these toys even more wanted. |
When you pick labubu, you get a toy that shows real art and creativity.
Quality Materials
You should have a toy that feels nice and looks great. Labubu figures use strong, high-quality materials. Each designer makes sure the finish is smooth and the colors are bright. You can feel the difference when you hold a real labubu. The weight, texture, and shine show it is made well.
Collectors care about how toys are made now. Many like cardboard boxes more than plastic because it helps the planet. Labubu figures come in eco-friendly boxes that look good on your shelf. You can show your collection with pride and help the earth.
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Real labubu toys last a long time and do not fade or break.
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You can put them on shelves, in glass cases, or in themed displays.
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Each figure is a designer piece, not just a regular toy.
When you buy labubu, you get more than a toy. You own a piece of art made with care. Your collection becomes a display of real design and quality.
Value & Investment
Market Growth
You want your collection to be worth more over time. Labubu Coca Cola Figures are growing in value fast. The collectibles market is getting bigger every year. Experts think it will be worth over $762 billion by 2032. This is because more people are starting to collect and the market is spreading worldwide. Labubu is special in this big market. Regular figures cost about $15 to $30. Rare ones can sell for up to 10 times more. Some rare Labubu Coca Cola Figures have sold for as much as $28,000.
Metric |
Data / Trend |
---|---|
Over 3 billion yuan (~USD 418 million), ~25% of Pop Mart’s revenue |
|
Overseas revenue growth (Q1 2025) |
475-480% increase |
North America revenue growth |
900% increase |
Europe revenue growth |
600% increase |
Blind box retail price |
Approx. $27.99 per box |
Secondary market rare variant price |
Up to $28,000 |
Year-on-year revenue increase for ‘Monsters’ series |
726.6% |

Other luxury collectibles show the same trend. The Liv-Ex Wine index has given a 13.6% yearly return since 2003. Labubu figures are following this pattern. This means your figures can be worth more as time goes on. You can trust Labubu because Pop Mart and Coca Cola are strong brands.
When you pick Labubu, you are choosing a collectible that can grow in value.
Collector Demand
Collectors are the reason Labubu Coca Cola Figures are so popular. You join a group with over 46 million members in China. Almost half of these collectors buy again and again. This shows that people really want these figures. The Pop Mart Blind Box Machine had 58.5% more users in 2024. Online sales went up by 76.9%. This proves more people want Labubu every day.
Metric |
Data Point |
Description |
---|---|---|
Monthly Active Users (MAU) Growth |
+58.5% (2024) |
Growth on Pop Mart Blind Box Machine (WeChat applet) |
Revenue Growth (YoY) |
+52.7% |
Revenue increase from Pop Mart Blind Box Machine |
Online Channel Revenue Growth (YoY) |
+76.9% |
Overall revenue growth from online sales including Tmall, JD.com, Douyin |
Registered Members (Mainland China) |
46.083 million |
Size of Pop Mart’s membership base in 2024 |
Member Sales Contribution |
92.7% |
Percentage of total sales contributed by members |
Repurchase Rate |
49.4% |
Rate of repeat purchases among members |
Collectors love searching for rare figures. When there are only a few, you want them even more. Studies show that seeing a rare Labubu makes you want to buy it fast. This feeling makes you buy and trade more. Social media posts about Labubu went up by 137% in early 2025. You see Labubu everywhere—on social media, at events, and in trading groups.
You are not just buying a toy. You are joining a worldwide group that rewards your love for collecting.
Labubu Community
Trading Culture
When you collect Labubu figures, you join a lively group. Collectors like to show off their new toys and trade rare ones. Every time you open a blind box, it feels special. You do not know what figure you will get. This makes trading important for everyone. Fans share pictures and trade news on social media. Collecting becomes a fun group activity. Pop-up shops and online groups help you meet others. You can swap figures and finish your collection.
Labubu’s community is always active and busy. Pop Mart has special events and rewards for collectors. These keep people excited and coming back. Plush toy sales went up by 1200%. The resale market sells out fast. Prices can be two or three times higher. This shows how much people love to trade. When you go to events or join online chats, you feel the excitement. Trading, sharing, and showing your toys helps the community grow.
Statistic / Indicator |
Value / Description |
---|---|
Pop Mart Annual Active Users |
|
Repurchase Rate |
50% (2024), showing strong engagement |
Online Community Platforms |
Active groups on Reddit and Facebook |
Physical Community Engagement |
Pop Mart stores host events and artist signings |
Collector Status
Having Labubu figures gives you respect from other collectors. When you show your rare toys, people see your hard work. Over 1.3 million TikTok videos use #Labubu. This shows how many people love these figures. Famous people like Lisa, Dua Lipa, and Rihanna have Labubu dolls. This makes the toys even more special. Some rare figures sell for up to 34 times their first price. This makes your collection stand out.
Collectors enjoy looking for the rarest dolls. Only 3% of Labubu toys are ultra-rare. People trade and buy again and again. This shows they are loyal to the brand. When you post your collection or bring it to events, you inspire others. You also make new friends. The Labubu group likes your passion and helps you meet fans everywhere. Your toys show how much you care about collecting.
When you collect Labubu, you join a worldwide group that cheers for your hard work and celebrates your wins.
You want your collection to be special. Labubu Coca Cola Figures help with this. They are limited edition and look cool. These figures are made by creative teams. The design is top quality. They are also a good investment. The community around them is fun and active.
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You will stand out if you have these rare figures.
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You will feel excited and get rewards over time.
Serious collectors know Labubu Coca Cola Figures are not just toys. They are treasures you should have.
FAQ
What makes Labubu Coca Cola Figures so valuable?
These figures are special because they are rare. Each one has a cool design and comes from big brands. Their price often goes up as time passes. Collectors want them since they are hard to get and look great on shelves.
Tip: Buy early so you get the best price!
How can you spot a real Labubu Coca Cola Figure?
Look for the Pop Mart logo and a digital code. Real figures have nice, strong boxes. If you buy from trusted shops, you will not get a fake.
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Always ask to see a receipt.
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Check pictures on Pop Mart’s website to be sure.
Why do collectors love the blind box system?
Opening a blind box is always a surprise. This makes collecting more fun and exciting. Blind boxes help you trade and make friends with other fans.
Are Labubu Coca Cola Figures a good investment?
Yes! Many figures get more expensive very fast. Some prices go up by 10 times or more. If you want a collectible that grows in value, these are a smart pick.
Where can you trade or connect with other collectors?
You can join groups online like Reddit, Facebook, or WeChat. Pop Mart has events and pop-up stores too. Trading helps you finish your set and meet new friends.
Join the group to make your collector status even better!
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